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Hospitality Digital Marketing
When was the last time you ate your favorite food at your convenience? The rest of the population will agree with you if you answered not in a million years and proceeded to order for fast food delivery. It’s difficult to understand when you’re on the business side but it helps make a crazy work-week bearable. Craving your favorite dish from a known restaurant could be a problem, especially when other patrons are crowding the establishment for the rest of the day. Food deliveries don’t always cut it when you seek your favorite tummy-fill. Restaurants need to level up and develop a service suggested in Hospitality Digital Marketing to increase customer satisfaction with a reservation app.
How does a reservation app make the food experience better?
A Step Ahead
Reservation apps allow you to estimate the number of people coming to the restaurant at a certain time and giving you time to call the available restaurant staff needed. Holidays are more hectic due to the overwhelming demand for dining. The app helps avoid turning away clients due to fully-booked tables.
The manager can also offer a menu based on the history of customers that dine regularly in the restaurant. Ingredient estimate is better when your restaurant has a reservation app.
Increase Sales and Offer Discounts
Hospitality digital marketing focuses on promoting your food business by taking advantage of all available online platforms. The reservation app offers a great way to secure a spot in the restaurant without hassle.
There’s an opportunity for the management to offer discounts and gain repeat customers. Discounts on your favorite dishes will be an enticing motivation for patrons and would surely attract new customers.
Transaction Made Easy
The app features an option by confirming the reservation without needing to wait for phone calls from the front desk. The app also allows online payments, and a peek at the services offered, and a menu at their convenience.
Customers can look at the reviews from other customers and compose their reviews in the comment section about their dining experience. Even ideas from the customers would be great. Feedback is important in improving food service. The open discussion would be a great way to build a trusting relationship with customers.
Reservation App Tips you Need to Remember!
Streamlined Process
What do your customers want? Most probably, their answer would be an app with easy booking and options for payment. No complications!
Remember to get information for open tables near your location for walk-in customers. Inquiring about open tables would help in guiding them to those restaurants in case they opt to eat or drink something not available in your restaurant.
Reward System
Let your customers feel they are valued and you appreciate them coming at your establishment. Offer something special under certain conditions met by customers. Rewards and discounts will invite more customers to dine and will make them active in promoting your food business by mouth.
Online Payments
The payment option you provide in your app should be secured. Your customer’s data contain personal information on their financial transaction. Keep personal information in secure storage. Make sure your app is secured from hacking and check security features regularly.
Accurate Navigation
Your app should show a vivid and accurate map or navigation feature for your customers. The GPS should guide your customers to your place with ease. Name and label significant landmarks near you.
Embracing hospitality digital marketing makes a lot of sense, especially when your competitors also adapt to providing their customers with better service. Make the most of technology and utilize the app to satisfy your customers.
