MARKETING SOLUTIONS
The Reasons Why Hospitality Industry Marketing Fail
The hospitality industry is no place for the naive. The competition has always been strong, and the advent of the popular and every other “best rate guaranteed” website has made it even harder for a property to stand out and get customers’ attention. As a small business owner or proprietor of a new cute boutique hotel, you have to be creative enough to attract a crowd.
THE BIGGEST CHALLENGES OF HOSPITALITY BUSINESSES NOWADAYS
UNREFINED BOOKING SYSTEM
LACK OF BRANDING
UNSKILLED MARKETING
UNWANTED COSTS
If your current business faces any of these problems, don’t panic just yet! Some experience a few of the above factors but still grow into successful businesses. A fully functional system, targeted branding, and great marketing can ensure that your hospitality business succeeds. Unlike the traditional marketing agencies, Dreamond is hospitality obsessed, delivering a greater return through our combination of digital marketing expertise and deep hospitality experience.
WHAT CAN DREAMOND DO TO YOUR HOSPITALITY BUSINESS?
WEBSITE TO INTRODUCE HOTEL / ROOM TYPES / SERVICES
A website is the hotel’s main communication channel where the customers find information about the hotel and even book for a room. It is a good source of hotel information and it also showcases the hotel’s trademark and its brand image. Each room types should be included along with their pictures, and the hotel services should be properly explained.
BOOKING SYSTEM WITH PAYMENT GATEWAY
Through a sound booking system and a safe and secure payment gateway, customers will be able to process payments on the site safely. The system will authorize credit cards instantly which will enable the customers to process the payment directly on the site.
RESERVATION AND CHANNEL MANAGEMENT SOFTWARE
Automation makes production faster and easier. This is a major contribution to the implementation of reservation management and channel management software. Through this software, the amount of time required for processing reservations and unnecessary reservation errors are lessened. The software also enables a faster connection to online travel agencies.
PAID ADVERTISING
By taking advantage of pay-per-click advertising (PPC), you are increasing your chances of getting found online. PPC advertising can be confusing and costly for the inexperienced marketer. At Dreamond, our team of PPC marketing experts is available to help your business by designing a series of ads and content with targeted keywords to drive customers to your doorstep.
SOCIAL MEDIA PRESENCE
As one of the most popular channels online, you would want your brand to be visible on social media. Social media marketing for hotels reaches out to potential customers. It also allows for a more focused hotel marketing strategy. The hotel’s particular brand of service will be highlighted through social media promotion.
CONTENT STRATEGY
Creating valuable content is crucial to the hotel. It serves as a marketing tool that attracts and retains the maximum number of customers. The first thing to remember when creating website content is to make sure that it informs and entertains the readers. Your content reflects your brand so you should make sure to keep your posts consistent.
BRAND REVIEW AND MONITORING STRATEGY
Brand review and monitoring are significant to manage the company’s reputation. It also enhances customer engagement and customer performance. Brand monitoring can also track the sentiments of your customers. This makes it a valuable tool for marketing.
LOYALTY PROGRAMS FOR CUSTOMER RETENTION
The loyalty program is a rewards program implemented by the company for loyal customers. Loyalty programs can help increase company revenue. It can also enhance the company’s relationship with customers and be able to retain them. Potential customers are easily encouraged by a good loyalty program.
