It's no surprise that content marketing is becoming more competitive, given that the average attention span of people is now around 10 seconds! The faster a piece of content captures the attention of its audience, the better. As a result, one of the best options is to create interactive content with appealing features. Trends in interactive content show how quickly this marketing approach is gaining traction and how much people value it.
The use of interactive content is nothing new. However, we have recently seen an increase in positive feedback from the audience. Quizzes, polls, contests, social media posts, and other content that piques a viewer's interest are common.
Another type of content that requires the viewer to drag and view an image from all sides is 360° media. Polls are used by other websites to interact with their audiences and learn more about them. Social media stories have grown in popularity, and some people enjoy going live and interacting with their followers.
"Content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer," says William Comcowich, CEO of Cyber Alert.
Interactive content requires viewers to click, share, respond, and otherwise actively participate. People can share, like, and comment on a social media post, making it interactive. Similarly, users can interact with the content by chatting or playing games.
To begin with, more interaction means more traffic, engagement, and leads. People are drawn to interactive content that solicits their input and action. Engagement is the sole reason why this type of content is superior to static content.
We've already entered a new year and decade. As a result of the modern audience, content marketing trends have evolved.
Based on the current interactive content trends, we have some suggestions for you.
On Twitter and Facebook pages/groups, polls or votes are built in. Even using emojis or a multiple-choice post to ask customers how they feel about a product increases interactions. Incorporate an online calculator to display various data input by your audience.
We were more drawn to chat robot interactions in the year of the pandemic. Google has launched a bot to assist users with COVID-19-related queries. Chatbot marketing is huge right now, and by 2022, chatbots will save the world $8 billion.
Infographics and visual content are ubiquitous. Informative and interactive images or animations are the quickest way to pique people's interest. Good content does not have to be lengthy. If your audience wants to interact with the content and take action, give them that instead of plain text paragraphs.
According to the most recent data, interactive content outperforms traditional content. This type of content is ranked as one of the top three priorities by 45 percent of B2B marketers, and 51 percent say it helps them deal with business challenges.
B2B marketers are increasingly using interactive content (62%), and some believe that their static content will become interactive within the next two years. Furthermore, interactive content in digital marketing is critical at this point.
A boring blog post with plain text is less likely to be shared than an exciting post with interactive content. TikTok videos and Buzzfeed quizzes are more likely to go viral and engage more people. The pandemic years were anything but normal. We spent the entire year indoors with our smart devices.
For a few years now, 360° video and images have been available. Platforms such as Facebook and YouTube use this to attract users. Because it requires manual swiping, the beauty is in full audience engagement.
The audience is central to interactive content, which revolves around their interests. As a result, content creators take advantage of audience activities to create engaging content.
Users began to take low-light photos and share them online with the hashtag. This interactive marketing approach was free, but Apple was repaid for their faith. The pandemic years of 2020–2021 kept everyone indoors, and sports fans were unable to gather in public places.
Because of the interactive features, shopping from YouTube, Instagram, or any other social media site is now common. Product table plugins organize products into tables and make it easier for customers to navigate. Some plugins are highly interactive and responsive, allowing customers to find their way around on their own.
Instagram takes first place, followed by YouTube, Facebook, and Twitter. The audience must actively participate in each platform. Users create content to share what's going on in their lives, solicit feedback from followers, and pique their interest with engaging posts, among other things. For a while, the Twitter fleet seemed to be doing well, but it appears that spaces have taken over.
Snackable content that is short, visually appealing, and causes you to stop scrolling is ideal. Short videos, memes, images, or GIFs with relevant and easily understood information are examples of bite-sized content. These serve as appetizers, piquing the audience's interest in the main course.
Quick-engaging content with interactive features is no longer difficult to create. Chatbots, infographics, viral content, social media, online shopping, and other technologies have kept us entertained throughout this pandemic.
Content marketing is at its pinnacle, and interactive content has firmly established itself at the top! This content is more adaptable than static content. You can entertain the audience while educating and informing them, relieving them of the boredom of reading a long paragraph from a screen.
Visual narratives and interactive appearances will continue to be popular and entertaining in the future. Everything fits in 2022: infographics, animations, AR/VR, chatbots, AI, colorful images with bite-size information, and social media content.
The bottom line is that it's interactive as long as you can get your audience to interact with you through the content.