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Authenticity sells—and few things are more authentic than voices from within your company. That’s why more brands are embracing employee-generated content (EGC). It brings a fresh, relatable perspective that builds trust and makes your marketing truly human.
What Is Employee-Generated Content?
Employee-generated content is any type of content created by team members—videos, blogs, social posts, or photos—that reflect their work life, values, or connection to the brand. It’s unfiltered, credible, and carries far more weight than a corporate message.
Why Employee-Generated Content Matters for Brands
1. Trust Through Authenticity
Consumers trust employees more than CEOs or influencers. That’s why content coming from within builds real credibility.
2. Boosts Employer Branding
EGC gives potential hires an inside look at your culture. It's an organic way to attract talent that fits your values.
3. Increases Reach and Engagement
Social algorithms favor personal content. EGC often gets more traction than branded posts, expanding your audience and lowering ad costs.
4. Encourages Internal Advocacy
Creating employee-generated content turns your workforce into proud brand ambassadors, boosting morale and ownership.
Examples of Great Employee-Generated Content
- Adobe: Its #AdobeLife hashtag features real employee experiences—strengthening brand and talent appeal.
- Starbucks: Staff-led videos on TikTok humanize the brand and go viral.
- Zappos: Team stories showcase the company’s quirky, people-first ethos.
Building an Employee-Generated Content Strategy
1. Create a Culture of Sharing
Encourage open content creation by offering support—not control. Provide light guidelines and celebrate contributions.
2. Equip Your Team
Make content easy with templates, brand-safe visuals, and examples. Help employees feel confident and creative.
3. Recognize Their Voice
Spotlight great content on official channels. Acknowledge contributors with shoutouts, rewards, or internal features.
4. Keep It Aligned
Give your people freedom to be real—but ensure their content supports your brand values and tone.
Employee-generated content isn’t just a nice-to-have—it’s a strategic asset. It amplifies reach, builds loyalty, and showcases the heart of your business: your people.
🔥 At Dreamond, we help brands craft authentic stories that scale. Let us help you turn your team into trusted storytellers.
