In the first quarter, Facebook's ad revenue increased by 6% year over year to $27 billion. The number of daily active users on the core Facebook app increased by 4%, or 82 million, to 1.96 billion. This is a significant improvement over the previous quarter, when DAUs fell for the first time.
It's no surprise that content marketing is becoming more competitive, given that the average attention span of people is now around 10 seconds! The faster a piece of content captures the attention of its audience, the better.