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Facebook is the king of social media.
It still is the social media site that is preferred by most online marketers. Facebook is known as one of the top-performing advertising channels online. Every month there are 2.2 billion active users. It has also continuously shown an increase in its advertising revenue due to Facebook ads. Here are 5 reasons Facebook ads will help you achieve your business goals, starting today:
1. Easy to Use
Creating an ad campaign on Facebook does not take a lot of time yet it can produce superb results for your business. Once you have the right product and the appropriate campaign for it, this form of digital marketing can provide great ROI. This is why Facebook Ads is used by marketers both for small and large companies. Anybody can just log in to Facebook and create a manager account, set the payment method, and lastly publish the campaign in just minutes.
2. Ad Content is Highly Scalable
You might be one of those who creates great content all the time and shares it on social media. Facebook does wonders in amplifying your reach. It’s more likely for you to enjoy remarkable organic results by using Facebook ads. All it takes is for one influencer to share your ad to his or her audience and automatically your ad gets a massive reach.
3. Constantly upgrading feature
Facebook constantly adds new features to the site for both the advertisers and the ordinary users to have improved experience in using the site. It has been continuous in its enhancements for years. In 2018 alone, carousel ads are put in place for Instagram stories and there are categories for the more dynamic ads. The faster you will learn Facebook ads and how it works, the better you will be able to harness the full potential of social media marketing. All you have to do is to sign up on the site, create a manager account, and start your own campaign.
4. May turn site visitors to leads and eventually to sales
It’s not enough that your site gets traffic from Facebook. You want to generate leads and improve your sales. This will be possible on Facebook when you tag visitors who visit your site with a cookie. This way you will be able to gather the demographics and behavioral filters. Doing so will enable you to narrow down your target for your Facebook ads into those who are interested in your product, those who checked out your product, and those who can truly afford your product.
5. Remarketing is powerful
It’s one thing to be on Facebook Ads, but being into remarketing is a different story after all. Remarketing is that type of technology that shows your ads to people right after they visited your site, downloaded your app, or provided their email addresses. These people will be able to see your business ad when they visit a shop or a site, use social media, watch a YouTube video, or use other mobile apps. This is a powerful way to grow your business. This is better used for your hard offers such as consultations, sign-ups, downloads, and others.
These are some of the best reasons why Facebook Ads has to be part of every marketer’s marketing plan. Want someone to manage your business’ Facebook ads for you? Explore our Online Advertising Services and decide if our marketing strategies work for you!