The Crucial Role of Digital Marketing in Real EstateAugust 3, 2020
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In these enduring times where physical distancing and movement is restricted, we feel the power of technology now more than ever. Most businesses, especially real estate, have gone digital since an on-site inspection is still impossible. Since most people are on social media, this is the perfect time to harness your digital marketing for real estate professionals. Here’s are our best tips for you.
Social Media Digital Marketing for Real Estate Professionals
Customize Real Estate Hashtags In Your Posts
The first thing to harness in digital marketing for real estate professionals is the hashtags. Hashtags not only helps in increasing your content engagement, but it also helps in making your posts discoverable. It helps in attracting potential homeowners and customers for your real estate business. Here are the types of hashtags that you can use:
Social Media Hashtags for Digital Marketing for Real Estate Professionals
Here are some generic digital marketing for real estate professionals hashtags that you can use:
#realestate #realtor #homesale #newhome #dreamhome #properties #homelisting #broker #property #mortgage #homeforsale #foreclosure #renovated #homeevaluation.
Real Estate Agent Hashtags
#investmentsales #commercialrealestate #realestateagent #realestatebroker #homebuyers #realestateinvestment #propertyforsale #businessbrokerage
Custom Real Estate Hashtags
If you want to be more specific and narrow down your targeting, then you should use custom real estate hashtags. Here are some of the formula you can use: #[neighborhood] #[real estate business name] #[brokerage name] #[city/state/neighborhood]homeforsale #[city/state/neighborhood]property
Include Real Estate Quotes
Aside from posting your listings, it also helps to post real estate quotes every now and then. This is essential for digital marketing for real estate professionals. The quotes can be a breather from your usual real estate listings, trends, and updates content in the industry. Moreover, it can serve as a motivation for your customers to consider purchasing a property. Here are some of the quotes you can use (it’d be great if you accompany it with stunning images):
- Five years ago is always the best time to buy a home.
- Top 10 things to do when selling your home: call me (I'll handle the other 9).
- Landlords grow rich in their sleep.
Share Real Estate Testimonials and Reviews
Other techniques essential in digital marketing for real estate professionals are testimonials and reviews. It’s not just enough to seal a deal and selling your properties to your customers. It’s also important to remain connected with them and make sure they’re enjoying their stay.
Checking in with your past customers helps in building your rapport and reputation. Not only that, but you’ll also gain connections when they refer your business to their family and friends. So, encourage your customers to leave positive reviews and feedback with you.
In turn, you can give them some discount or referral fees when they refer to new potential clients to you. Likewise, don’t forget to share these testimonials on your social media pages to attract more customers in your business.
Share Relevant Real Estate Posts on Social Media
Aside from promoting your real estate listings and business, it’s also essential to build your reputation in the industry. Blogs are essential for digital marketing for real estate professionals. You can achieve this by sharing your knowledge and expertise in the form of blog posts. Here are the contents you can publish on your blog and share on social media pages:
- Real estate buying and selling tips for first-timers
- Showcasing events and local businesses in the community.
- Conducting contests and giveaways to engage with customers
- Real estate stories and testimonials from past customers
- Stunning images, graphics, and virtual tour of your new home listings in the market.