It is crucial for real estate professionals to be aware that customers primarily check online for properties that are available. A survey revealed that 94 percent of millennials and 84 percent of Baby Boomers search online for real estate properties before they decide to purchase. This makes it a necessity for real estate agents to ensure that they are able to engage prospective customers online in a real-life-like manner.
It’s a common strategy to conduct some real estate digital marketing like setting up a website or do social media marketing. What’s more pressing is to ensure that such tools are used to create or enhance the brand’s identity and acquire the leads. The following are seven of the surefire ways to ensure that your real estate listing will be found by any customer looking for a property to purchase.
1) Make sure that you have a high-functioning website that is customized to fit any type of device
This will ensure that your potential clients can access the site regardless of the device they use. Make sure that the site has high-quality content and the most advanced technology for it to drive traffic and generate leads. Check to see if it looks pleasing via desktop, mobile and tablet.
2) You have to be as social as you can
Use all the marketing tools available on Facebook and create accounts on Twitter and Instagram. Most importantly, you have to be active in them. Post regularly, promote all your listings , and interact with all the followers. Just don’t forget to abide by the RESPA rules.
3) Make sure that it’s easy to share your listings to potential customers
It takes more than just adding share buttons in them. The layout design has to be responsive and the images and virtual tours must be of high resolution and easy to navigate.
4) Take advantage of Facebook’s free advertising tools to promote your listings
Be sure to enable customers to give reviews and be aware of your services. You can create a Facebook group or page or both, upload a Facebook video or a virtual tour, go on Facebook Live for your potential clients to look at the different angles of the property. 360-degree photos or panoramic photos can provide that sense of being actually present in the property.
5) Enable keyword searches on your Twitter account
This will let you know if there are potential clients in a particular zip code that are searching for properties.
6) Produce a company newsletter and send it through an email blast to all your potential clients and to previous ones
This is the primary means of leveraging email marketing to acquire new quality leads and to keep in touch with the old ones. The newsletter must include market reports, new listings, open houses, etc.
7) Sending an email to your prospects and creating a text drip campaign is necessary for lead generation
Sending your leads an email ensures that your message is customized according to which part of the sales cycle they are. If they have visited an open house, you may send them an email highlighting new homes found in the area. For those who expressed interest in buying a property, you can send them a blog post you have written about the elements that a new buyer must know. Whatever the buyer’s situation is, provide information related to it and send it through email.
The internet makes marketing easier, more productive, and convenient. This is why it is a must to engage in real estate digital marketing and ensure that you have a highly integrated online presence for your real estate business. For more queries, you may contact us anytime.