As the pandemic continues to incur its wrath, the tourism and hospitality sector have been badly hit. Millions of flights were canceled and thousands of establishments shut down their operations. Despite these struggles, some establishments opted to re-open as some economic activities resumed. They believe the industry will bounce back after the pandemic. So, for now, they’re hanging on. What can they do to keep their business thriving? Here are the digital marketing in tourism and hospitality tips.
You must’ve already known that social marketing is essential in digital marketing in tourism and hospitality. However, we want to emphasize its importance for your business, especially today. Since business operations are still either halted or have limited operations, this is the perfect time to be on social media.
Take this opportunity to be active on social media and post pictures of your hotel and room listings. You can also give updates featuring the beautiful tourist spots in your neighborhood or states. This is to entice the customers in booking your hotel once again and visit your area after the pandemic. You can also host contests and encourage past guests to share their photos that signified their wonderful stay.
Most customers today prefer to engage in interactive multimedia like live streaming and virtual tour. Live streams and virtual tours are the best digital marketing in tourism and hospitality. And since you have more time on your plate, take this opportunity to do Facebook live from time to time. You can tour your audience to your hotel while answering their questions or concerns.
You can also host virtual events to attract customers into booking with your rooms in the future. This is also the perfect time to share about your business, how your team ensures safety and health protocols while resuming your business. It will help assure the customers you’re prioritizing their well-being. You can make a virtual tour for free here.
To further boost your brand reputation, it never hurts to reach out with influencers through affiliate marketing. You can form a partnership with them where they can review your rooms and hotels. You can invite them to stay with your hotel for free once the pandemic is over. In exchange, they can give a review or promote your business to their followers. Not only you get to reach more customer-base, but their followers can also book a reservation with you.
Visuals are essential for digital marketing in tourism and hospitality, so make sure to pay attention to it. Aside from the virtual tour, make sure to invest in taking stunning images of your listings, infographics, dramatic drone shots, etc to market your hotel business. Make sure to take shots that display your hotel’s stunning features.
You can also take shots of the popular tourist spots in your area to entice customers into visiting it. For example, you can exhibit the white-sandy beaches and turquoise clear waters near your hotel. If not, you can take a stunning view of the cityscape from your penthouse room.
Aside from visuals, content is also essential for digital marketing in tourism and hospitality. Make sure to give your customer a smooth experience when browsing your website or social media pages to search for the information they need easily. For example, you can create an infographic that gives the list of rooms available, their amenities, as well as their prices.
You can also list all the available bars, pools, etc, in your resort. Make sure to have a booking or landing page so that they can book a reservation easily. You can also use content marketing to update your blogs, give updates about your business, or just share the latest trends in the tourism and hospitality industry.